Products for the wedding professional

NEW DVD's & AUDIO CD's to grow your wedding business. CLICK HERE:
Products for the wedding professional to grow business

SMART Rules In Marketing Your Wedding Business

Do you know the steps to marketing your wedding business?  What do you need to put in the box? It's actually simple:  S.M.A.R.T.

What's in your Marketing Box?

S:  Be Specific. Don't be vague in what you are trying to get across to the brides.

M:  Create something that is Measurable.  Determine what the success factor is for that goal.

A:  Are you able to Attain the goal you set up.  Is it something you can accomplish?

R:  When setting up your bridal marketing goals, are they Realistic?

T:  Do you have a Time Frame in which to create and make this goal work?

To guide your wedding business marketing efforts, you need to understand how to take 'your passion' in this industry and make it a business that plays to the needs of a bride.   There are several ways to build your company through an 'Internet Marketing Strategy' such as:

• Your website.  Is your website creating desire?
• SEO:  Search Engine Optimization.  Is your company always striving to be at the top of the search engine?
• E-newsletters, Blogs:  Does your company create items that make you a star in this industry?
• Social media: Do you stay on top of your social media, putting your company as the connection providing help to the brides creating a dream wedding?
• Your Database.  Are you able to collect and add to your database of couples looking to use your company?  Increase your brand circle, by reaching out to those reached out for you!

Tips to help you: 

1) In the book 'How to Double Your Wedding Business in 12 Months,' Author Chris Evans, shows you how to break down your goals and set up realistic steps using sales techniques that will support you as you go forward.   

2) ESSText is a marketing technique used to capture your next client by using a 'text program,'  through your SMART phone.

3) WedVu.com is a site that creates marketing videos to help take your marketing up a notch!  Each customized video can be placed on your website or used in your social marketing.

Marketing support with these items you can purchase through Amazon or at: http://www.EvansSalesSolutions.com 

OK, overwhelmed and need someone to do this for you?   Evans Sales Solutions can help you!  The Bridal Marketing Concierge team works to best suit our wedding business clients by providing them a range of full service marketing techniques and the 'training' needed to put your staff at the top for sales and service.  As a solutions-based and results-driven bridal marketing concierge in this fast paced environment, we help to grow your sales and increase your profitability.  Call 805-322-4446 or email: info@EvansSalesSolutions.com

Planning Your Wedding? Use the New Mobile App Biz-E-Bride to Find What You Need

Go mobile with your wedding planning today! Busy brides-to-be only need to use their smartphones to connect to the Wedding Community today! Biz-E-Bride App available nationwide, find it and download today!

Mobile App for the Bride Released Nationwide! Wedding industry experts are ready to serve you! Biz-E-Bride app available for smartphones!


Wedding planning has gone mobile. Nearly three out of five brides use their smartphones for wedding planning. Brides who have smartphones are doing a lot on the go, from taking and sharing wedding-related pictures (58%) and looking up wedding vendor contact information (47%) to accessing wedding planning websites (33%) and managing their wedding gift registry (32%).

Top Features include:
1) GPS-Enabled Mapping which allows the bride to find your Wedding Business location pinpointed on an easy to navigate map. BizEBride allows one touch dialing to call each business.

2) A 'text-back' feature is also available for more information on the business, so that you have all the information you'll need to plan your wedding!

3) Brides will be able to Search by Category, sub-category, type of business, business name or location and so much more....

For a bride planning her wedding, BizEBride will fulfill many levels of need. Are you looking for a local flower shop? Touch the screen...
Are you looking for a wedding dress location in a town the bride is not familiar with? Touch the screen....
Looking for the reception location of your dreams? Touch the screen...........

Planning the perfect wedding, just got easier! Find Biz-E-Bride in your apps area on your smart phone today! The BizEBride Mobile App connects the bride and groom to those in the Wedding Industry with only a touch of a button. www.BizEBride.com

The Top 3 Social Media Mistakes to Avoid
Don’t catch yourself falling into these three traps when it comes to Facebook!

Social media can create a boost to your business and brand—if you do it right. If you do it wrong, it could backfire. Here are three social marketing pitfalls you should avoid at all costs.

1. All about me, not about you. The biggest question on a customer’s mind is “What’s in it for me?” Are you answering this question when you throw out facebook posts? Social marketing should be exactly how it sounds—social. It’s about connecting with people. If you’re posting all about your business and what you do on a daily basis without answering your customer’s biggest question, you are failing at the most critical point of social marketing.

2. Leaving comments unanswered. You don’t want to be that guy – the one who is constantly talking about themselves without listening to what anyone else has to say. If you have a social marketing presence, you are most-likely getting comments and questions. If you are going to keep the interest of those you are marketing to, you must address every comment, especially if it is a negative one. A negative comment can wreak havoc for your business, so be sure to address it right away and always come up with a positive spin.

3. Not mapping out your strategy. Social marketing can bring a return on your time investment, but only if you have a plan. A social marketing plan can keep your business in front of the people you need the most. It can help each post build on one another instead of being scattered and unrelated. It can help you truly address your constituency’s needs and wants.

Have you set goals for your social marketing? Do you have the next month of promotions planned out? Need help with translating how a social marketing plan can bring more brides to your business?

Click here to check out Success with Facebook CD and start making social media work for your business.

And you can always find us online at www.evanssalessolutions.com.

Happy Facebooking from the Evans Sales Solutions team!

• Chris Evans - CEO, Motivation, Sales & Techniques Training - The face of the company, (Grand  PooPah when Becky lets me be)
• Rebekah Evans - Marketing and Sales, PR and Social Media Manager and (The real boss)
• James Mitchell - Internet Expert, Web & database Design, Internet Manager (Jbmwebdesigners.com)
• Vanessa Carroll - Copywriter and marketing Content Manager
• Marc Alex - Graphic designer and Literature Manager