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| Great booth design |
OK, in my past....my wife (Rebekah) & I owned the
Bridal Expo
(when there was only one) in Southern California. Our largest show was
at the incredible Disneyland Hotel -- where we usually brought in over
3000+ brides on a weekend event. Even back then, we hosted 'Merchant
Maximizer Seminars,' which were educational series all to support the
wedding professional. One of the most anticipated seminars, was the
one about 'How to set up and design the best booth,' for the show. (We
even gave trophies for the best one!)
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| Clean, simple booth design |
Our
advice is 'successful bridal-show booths entice brides-to-be to view
your offers, connect on an emotional level with potential clients and
stand out from other booths, so you'll need to make sure that you don't
fill it so full (with all your great items) or leave it empty (so that
the bride doesn't understand what you offer). It's important to note
that whether you offer photography services, wedding cakes or customized
invitations or wedding registry, you need to use the '5 senses,' and
add promotional concepts which can help extend the effect of your bridal
show booth for a long time. We've always believed that the best
bridal-show booth ideas encourage brides to make on-the-spot decisions
to use your services, encourage follow-up after the bridal show and
ultimately increase sales and profit.
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| Audio CD for Booth Design |
In our
book '
How To Double Your Wedding Business in 12 Months,'
I spend a bit of time going over ideas, suggestions on how to set and
display your business. Most of all, you'll find tips and techniques on
how to SELL to a bride! As I always say, "It's A Bright New Day With
Unlimited Possibilities!" -
Chris Evans www.EvansSalesSolutions.com
Click here for Products: 'Booth Design Tips & Tricks' by Chris Evans
