Thursday, July 19, 2012

Five Ways to Grow Your Business

Are you feeling stalled out in your business? Get to work this week, formulating your plan for growth. Take a look at these five suggestions to get started.

Customer Service Get a leg up on the competition by making excellent customer service your number one priority. If your client feels like you are doing everything you can and more to take care of them, they will want to tell everyone how great you are!

Expand Take inventory of your most popular services and add on accessories that make them even more attractive. Then add more services that are becoming popular in the marketplace. If you are not constantly growing and improving your product, you will eventually go backward as your competitors move ahead.

Quality Every product or service you put out there reflects on you, so make sure it is your best work every time. Attention to detail can seem like a dying art. Perfecting the little things goes a long way with clients, and word of mouth will spread quickly.
Team Put your goals in writing, then communicate them with your team, updating everyone weekly on the progress. You won’t believe how motivating this will be. Also, ask your team for ideas on ways to grow. Often, the best ideas come from those who are in the trenches.

Referrals Always ask your client if they know of anyone who needs your services, and ask them to contact them for you. This can be the quickest way to get new business. A warm contact is always more open than a cold one.

Now it’s time to roll up your sleeves and get to work. Business growth is possible; sometimes it just takes some rethinking, imagination, and hard work.
To learn more about growing your business, check out my book How to Double Your Wedding Business in 12 Months.  Find me on the web at for more tools to improve your business. While you’re there, sign up for a Bridal Business Boot Camp in your area!

This week, put on your thinking cap and strive for more!
Chris Evans

Evans Sales Solutions provides support for those in the wedding industry with training, seminars, products and wedding marketing concierge team.  For more information call: 805-322-4446 or go to

The ESS Team
  • Chris Evans - CEO, Motivation, Sales & Techniques Training
  • Rebekah Evans - Marketing & Sales, PR & Social Media Manager
  • James Mitchell - Internet Expert, Web & Design; Database Design
  • Vanessa Carroll - Copywriter & Marketing Content Manager

Monday, July 2, 2012

Gain an edge by developing one new habit—watching your wedding business competition.

You want to be better than your competition. You want to be viewed as the best in town. But how can you accomplish this if you don’t know what the competition is doing? The following activities will help you gather a well-rounded report on your competitors.
  • Visit their website to learn about marketing strategies, personnel, and future plans.
  • Visit their store to see their products, sales, and deals and get ideas for your own store.
  • Order their brochure or newsletter to understand how they are marketing themselves.
  • Sign up for their loyalty program to see what their customers receive from them.
  • Do an online search to find articles, blogs, and reviews.
  • Read their ads to understand their promotional patterns.
  • Like their Facebook page to get updates and see how they engage people in social media.
  • Ask around to find out what people think of your competitors.
The more you learn about your competitors, the better decisions you’ll be able to make. You can price your product more intelligently, learn what prospects like and dislike, and negotiate with an edge.

When you’re meeting with a prospect, you can tell them how your competitors are priced, what kind of customer service they offer, and what kind of reviews they are getting. With this information you can make them a better deal than anyone else and close the sale.

Knowledge of your competitors can help in numerous ways, but only if you keep up on it. You can’t base your competitive edge on information you gained last year, so be sure to stay on top of it weekly.

To get even more of an edge on the competition, order 12 Secrets Every Wedding Professional Should Know, and gain valuable tips from 30 years of wedding business experience.

Have a great week, and keep your eye trained on the competition!

Chris Evans

competition [ˌkɒmpɪˈtɪʃən]
1. the act of competing; rivalry
2. a contest in which a winner is selected from among two or more entrants
3. a series of games, sports events, etc.
4. the opposition offered by a competitor or competitors
5. a competitor or competitors offering opposition
6. (Life Sciences & Allied Applications / Environmental Science) Ecology the struggle between individuals of the same or different species for food, space, light, etc., when these are inadequate to supply the needs of all

The Bridal Marketing Concierge of Evans Sales Solutions, LLC is an outsourced marketing management company to support you in the wedding industry.  We operate to best suit our client’s needs by providing a complete range of full service marketing techniques. 
As a Solutions-based and Results-Driven Bridal Marketing Concierge we aim to support your company by leveraging our business relationships and access to unparalleled networks. We create strategic, specialized and customized plans to bring your business to the next level. 
We offer an encompassing assortment of marketing services, such as:  lead generation and tracking; campaign planning; market planning for the wedding industry; development and implementation; web design & development; search engine optimization and hosting packages; promotion & support on event planning (as designed); and,  support for advertising, graphic and printing options.
Office Phone:  310-400-6694
Cell /Chris: 805-428-3851
Cell/ Rebekah: 805-428-7693
Cell /James: 805-368-6292

The ESS Team

Chris Evans - CEO, Motivation, Sales & Techniques Training
Rebekah Evans - Marketing & Sales, PR & Social Media Manager
James Mitchell - Internet Expert, Web & Database Design
Vanessa Carroll - Copywriter & Marketing Content Manager