Wednesday, December 26, 2012

Evans Sales Solutions & Tuxedo Junction Partner on ‘The Perfect Match’

Evans Sales Solutions, LLC, a National leader in wedding & bridal business promotion, is pleased to announce the partnering with Tuxedo Junction, Inc. showcasing the ‘Perfect Match,’ when planning your event

Tuxedo Junction...A Perfect Match!
When your occasion demands something beyond the ordinary, ‘your perfect match,’ can be found at Tuxedo Junction, with locations across the country.  Tuxedo Junction is comprised of top named Tuxedos and Formalwear ready to make your event perfect in every way.  The team at Tuxedo Junction prides themselves on top customer service, wedding planning services, event support and most of all ‘step by step’ Formalwear customization…ready to help you create the event of your dreams.

Evans Sales Solutions will serve as a partner in promoting Tuxedo Junction, Inc., who answers the call of the best dressed men across America.  The team of Evans Sales Solutions owned & operated by Chris & Rebekah Evans, bring experience from an extensive 30-year background in the wedding industry with business, marketing, trade show promotion, with an added plus-stemming from the ‘chamber of commerce field.’  In this new role as the ‘Bridal Marketing Concierge,’ for Tuxedo Junction, Inc., the Evans Sales Solutions team will identify market needs and support the outreach for this top Tuxedo & Formalwear Company.

“I couldn’t be more pleased with this announcement,” says Nancy MacDonald, Marketing Manager, Tuxedo Junction, “Chris Evans & his team, bring a wealth of knowledge and experience in the wedding industry,” said MacDonald.  “Their experience added to their marketing & sales knowledge, will support the efforts of Tuxedo Junction’s mission to serve the needs of a bride & groom planning their wedding or those getting ready for an event of the season.”

Chris Evans, author, top wedding industry speaker & sales business trainer, produces the Nationally known ‘Bridal Business Boot Camps’ live workshops which Inform, Inspire, and Empower those in the wedding industry to think differently about their work, and to walk away with an "I can do this" attitude!  As a leader in the wedding business, Chris has literally taught thousands of wedding professionals to grow their business and improve their results while entertaining them in the process.  Rebekah Evans brings business savvy to the team as former President/CEO of the Malibu Chamber of Commerce and more.  Serving the community, she implemented ‘hands-on’ business growth for those in the hospitality, business services, tourism and the wedding industries.
Evans Sales Solutions, LLC is best known for their wedding industry and business growth training products and is a California corporation.  For more information on Evans Sales Solutions, LLC or Bridal Marketing Concierge and the full line of wedding industry professional support, please visit or call 805-322-4446.

Tuesday, December 11, 2012

Something Old, Something New, Something Borrowed....

and Something Blue. 
trumpet-mermaid Wedding DressIn the wedding business this saying comes from the Victorian Era....but I've adapted it for 2013 AND for the professional in the Wedding Business!

Something Old....what's working for you right now that has been around for a long time?  Face to face visits!  I realize that it's extremely easy to stop having those visits with our customers, however, one of the top wants of a bride and groom planning their wedding is.....a relationship.   Let's look back: remember when the phone call was easier than setting up a time to meet face to face?  How about when the FAX machine was easier to contact the brides than a phone call.....then it moved to 'the internet and emailing,' and now it's social media (Facebook, Twitter, Tumblr, LinkedIn).  However, the BEST OLD close an actual sale, is to meet with your clients again!

Something New....let me hook you into some ideas that are WORKING!  Have you checked out: to create easy videos that help you in your rankings on line, plus are great advertisements for your company?  How about using to get your press releases out in the community or  At Evans Sales Solutions, we just started working with a company that helps you create an entire email follow up and follow through system--that will blow your mind!  We'd be happy to share it with you when you contact us for more information!  Email me: (and ask for the f/u & f/through system)

Something Borrowed....OK, this make sense to 'borrow' from the huge amount of 'business background' that our team brings to you.  Have you read the book, 'How to Double Your Wedding Business in 12 Months?'  or have you attended a 'Bridal Business Boot Camp,' that gives you education to grow your wedding business?  Have you signed up for the FREE newsletter, video or ebook to grow your company through our website?  Do it  (Register today!)

and Something about the Ocean?  It's incredible in Atlantic City!   You are invited to participate in the Bridal Business Academy in May 2013--where you'll hear from experts in the field of business and the wedding industry!  Sign up early for the discount!  Click here for more information and registration: Bridal Business Academy
evans logoDSCN0174

Thursday, December 6, 2012

25 Dazzling Decor Ideas for Special Events

Stuck with a plain-Jane event space? These special event decor experts share party design ideas that take "bow wow" to "wow."

1. SWEET THEMES: Fun themes guests will enjoy
To create an exciting, interactive “Iron Chef” theme (see photo), design centerpieces featuring ikebana-style palm stalks placed in a wok filled with long-grain rice. Accent centerpieces with small, seaweed-wrapped candles set in square plates filled with soy sauce. Add tabletop props such as samurai swords, geisha fans and plastic sumo bellies, and send guests home with favors including sake cups, lacquered chopsticks and wind-up “walking sushi” toys.
Carla Felicella, Rare Indigo, Vancouver, British Columbia
For a '60s theme event, use scaffolding as anchors for large fabric swags and oversized graphics. Ultraviolet paint can make fabric stand out, as can a wash of amber lighting. Have Day-Glo items such as buttons, glow sticks and decals on tables for attendees to play with.
Gary Davis, Freeman Decorating, Orlando, Fla.
See '60s, '70s and '80s theme parties here.
See great themed special events here.
2. BIG DEAL: How to handle oversize rooms
To drop a ceiling in a large hall, use weather balloons, which can inflate safely up to 24 feet in diameter. Suspended from the ceiling, the white balloons take lighting effects well and also help with sound issues commonly found in larger spaces.
Charles Banfield, Charles Banfield Productions, Los Angeles
To minimize a large room, try running a wide roll of color cellophane horizontally along the walls at the entrance of the space — the static in the air will make it adhere with no tape. Continue running the cello into the space along walls and windows. At the point where you want to create a barrier, simply take the cello and cross the room or space that you want to restrict. Done with flair, this will give guests a visual perimeter of the party area, and the cello color can be incorporated into table covers, centerpieces, etc. You can also group candles in the far reaches of the area you are containing to give the space a more magical feel.
Constance Sherman, Wink Studio, New York
To fill a large space in a unique and interesting way, hang picture frames of many different shapes, sizes and colors from the ceiling and around the walls. You can instantly transform vast spaces into works of art.
Janet Elkins, EventWorks, Los Angeles
For tables at a “Zen Garden” theme event, use muslin fabric over burlap with a green light underneath (see photo). The light gives a peaceful “aura” and allows the burlap texture to show through the smooth muslin while still covering the table mechanics. Use sheet moss on top to complete the look.
Lauren Fine, Boca by Design, Boca Raton, Fla.
3. SPECIAL SPACES: How to cope with troublesome event spaces
For tricky spaces with columns or other view obstructions, use personal-view monitors as centerpieces. The stage can be filmed and the live feed seen at each table through small screens with battery backs standing on their own, or incorporated into more elaborate centerpieces.
Lauren Fine, Boca by Design
When you are faced with floor space limitations in your venue, make a powerful and captivating decor statement on the ceiling by using projectors to cast vivid images onto wide fabric panels (see photo). The images can change throughout the event, which will change the mood and atmosphere in the room continually.
Sean De Freitas, Designs by Sean, Dania, Fla.
Create the feel of more space by using color saturation to fuse separate areas into one large event venue. By “connecting” two ballrooms and an outdoor walkway between two hotels with red, green and blue color saturation, each room can embody a unique theme but remain conceptually linked because of the collective color grouping.
Brynne Frost, Destination Concepts, San Diego
4. TABLE FOR FUN: Great ideas for centerpieces and table settings
Are you tired of seeing the incredible centerpieces that your floral designer worked on tirelessly be taken apart by guests — or worse, taken at the end of the event under a coat? If budget allows, have your floral designer create miniatures of the centerpieces and set one at each place setting for each guest to bring home.
Kellie Mathas, USA Hosts, New Orleans
For a romantic wedding place setting, tie every napkin in a ribbon matching the table overlay and tuck in a single rose (see photo). Decorate each setting with a miniature silver picture frame, a miniature vase of flowers and a truffle favor shaped like a wedding cake.
Frank Andonoplas, Frank Event Design, Chicago
A collection of inexpensive old lamps that are similar in style can easily be adapted to create individual centerpieces by attaching decor bowls to the light sockets.
Theresa Day, Legendary Events, Atlanta
Design a custom cake-table skirt for your wedding from a beautiful embroidered or beaded fabric. Have your seamstress turn it into a Christmas tree skirt for the couple following the wedding as a permanent reminder of their special day.
Timot McGonagle, Nashville, Tenn.
Use clear glass charger plates; under the plate you can create a design to complement your table dressing and enhance your theme for each individual guest.
John J. Daly Jr., CSEP, John Daly Inc. International, Santa Barbara, Calif.
See more great ideas for centerpieces here.
5. COOLER WITH COLOR: Creative color palettes for special events
With the stroke of an artist's brush, even clients on a budget can have the look of the latest in designer colored-glass vases at their events. Simply create a pattern that best suits your party's design scheme and roll the pattern inside a clear vase. Then, utilizing the event color palette, paint on the pattern with water-base paint (see photo). Murano glass, eat your heart out!
Cheryl Fish, MGM Mirage Events, Las Vegas
For instant color at minimal cost, multi-colored Slinkies can be used as votive holders, chair ties or centerpiece accents.
Lisa Cook, Affair with Flair, Englewood, Colo.
Is ivory too airy for an evening party? Bring it down a notch by adding black carpet and chairs. The black will soak up the light and will punctuate your decor elements, making them appear more prominent. The look is dramatic, and it will hide all of the cables and production equipment in the shadows.
Charles Banfield, Charles Banfield Productions
Add a touch of elegance to an event by swagging existing staircases with colorful fabrics. Not only do the fabrics add a touch of flair to a room, but they also allow you to cover unwanted elements without getting into messy liability issues that may come up if you conceal railings or steps.
Janet Elkins, EventWorks
See the latest on color palettes for special events here.
6. SEATING SMART: Seating ideas for galas and other special events
Instead of always relying on traditional guest seating like folding chairs or chiavaris, try using an 8-by-8-foot daybed fashioned from staging elements, or a 32-foot-long bench constructed with Bil-Jax platforms (see photo).
Dave Merrell, An Original Occasion, Los Angeles
Rather than relying on standard hotel rounds for guest seating, create a new twist by incorporating two or more rectangular banquet tables and placing them together to form large, square tables. Custom linens can then be added for a truly unique look.
Janet Elkins, EventWorks
To make everyone feel at home and connected at an intimate wedding, seat guests at one long rectangular table instead of multiple rounds.
Frank Andonoplas, Frank Event Design
7. VALUE ADDED: How to stretch your special event budget
When having a set designed for a general session stage, ask the property that will be hosting your group for contact information for the group that occupies the ballroom directly before or after you. Call the producer of that meeting and discuss designing a set that can be shared by both groups. Both clients will get a bigger bang for their buck, plus the savings that can be passed on to both clients will be phenomenal.
Steve Kemble, Steve Kemble Event Design, Dallas
When you have a limited budget for decor, go for one large statement in the middle of the room to grab guests' attention, rather than putting small vignettes all around the room, which won't have the same impact.
Dave Merrell, An Original Occasion
No budget for your next cocktail party? No problem. Rather than renting standard silver trays, buy large terra cotta pot liner trays and fill them with an ingredient of the food you are passing. For example, chicken satay skewers can be served on a bed of sesame seeds, and empanadas look great on a blanket of chopped cilantro.
Charles Banfield, Charles Banfield Productions
There is nothing like fresh greenery to add life to your event. If the event is at a major hotel property, ask your sales representative in advance of signing the contract if you can use some of the in-house plants. Many times at large hotels, there are many portions of the hotel not being used for events on any given night, and the plants in the foyers and other parts of these areas can simply be transferred to the ballroom you are using for a glorious — and free — enhancement.
Steve Kemble, Steve Kemble Event Design


Friday, November 30, 2012

What's in a good booth design for a Bridal Show?

Great booth design
OK, in my wife (Rebekah) & I owned the Bridal Expo (when there was only one) in Southern California.  Our largest show was at the incredible Disneyland Hotel -- where we usually brought in over 3000+ brides on a weekend event.   Even back then, we hosted 'Merchant Maximizer Seminars,' which were educational series all to support the wedding professional.   One of the most anticipated seminars, was the one about 'How to set up and design the best booth,' for the show.   (We even gave trophies for the best one!)

Clean, simple booth design
Our advice is 'successful bridal-show booths entice brides-to-be to view your offers, connect on an emotional level with potential clients and stand out from other booths, so you'll need to make sure that you don't fill it so full (with all your great items) or leave it empty (so that the bride doesn't understand what you offer).   It's  important to note that whether you offer photography services, wedding cakes or customized invitations or wedding registry, you need to use the '5 senses,' and add promotional concepts which can help extend the effect of your bridal show booth for a long time.   We've always believed that the best bridal-show booth ideas encourage brides to make on-the-spot decisions to use your services, encourage follow-up after the bridal show and ultimately increase sales and profit. 

Audio CD for Booth Design
In our book 'How To Double Your Wedding Business in 12 Months,' I spend a bit of time going over ideas, suggestions on how to set and display your business.  Most of all, you'll find tips and techniques on how to SELL to a bride!   As I always say,  "It's A Bright New Day With Unlimited Possibilities!"  -Chris Evans

Click here for Products:  'Booth Design Tips &  Tricks' by Chris Evans

Click here for more ideas on booth designs via Pinterest! 

Wednesday, October 31, 2012

The Bridal Industry Today

Here’s a useful snapshot of the bridal world in the U.S.

With the popularity of wedding reality shows on networks like TLC and Style, weddings are in the spotlight more than ever. Here’s a brief overview of bridal stats gathered from, Brides Magazine 2012 American Wedding Study, and
  • September is the most popular month for weddings; June is second. 20% of couples get engaged in December.
  • The average age of a bride is 27 and the groom is 29.
  • An average guest count is 140 and the length of engagement is fourteen months.
  • Blue, purple, and green are the biggest wedding colors.
  • 69% of couples had there own personal wedding website. 59% of brides used Pinterest to generate and organize wedding ideas.
  • The average cost of an American wedding is $27,000. New York City boasted the largest average cost of more than $65k, and Chicago was second at $53k per wedding.
  • Venue accounts for approximately 50% of a wedding’s budget.
  • The average cost of a bridal gown is $1355, and bridesmaids’ dresses average $145.
  • In this economy--exporting may be the way to expand your products.
To sum it all up, get yourself into Pinterest, focus on September and June themes, look into exporting into China and move to New York! Okay, maybe you should stay put --where you are--and use these stats to make the most of your business. For more great resources on the wedding biz, check out my site: or
Have a great week, and do a little of your own research on wedding trends. It can only help propel you forward. As I always say, “Knowledge plus implementation equals power.”
Chris Evans
P.S. Join us at the BRIDAL BUSINESS ACADEMY in Santa Monica on December 4 or get more information on the EASTERN SEABOARD Academy next May!

Tuesday, October 9, 2012

Bridal Business Academy Comes To Southern California

The Bridal Business Academy is an intensive course in bridal business management, where wedding industry entrepreneurs gain hands-on familiarity with the fundamental skills needed in a successful business from the novice to the experienced.
The Bridal Business Academy features an intensive education program designed to strengthen the business acumen of wedding industry leaders. The workshop is designed for owners, managers, staff leaders and those looking to advance their wedding business.  Attendees range from the novice to the experienced as the Academy provides a strong foundation for wedding professionals who enjoy perfecting their trade.

Featured Trainer & Business Motivator, Chris Evans -Top Wedding Industry Specialist will be on hand to help you learn how to improve your business and grow your sales.

Additional top bridal business trainers will  teach information which focuses on practical concepts and tools to strengthen leadership capabilities in your wedding business.
Trainers include: Wedding Planner Alice Goetschel of Memorable Occasions, Susan Tellem, Owner of Tellem Worldwide Communications, Nick DiLello, Owner & Operator of the Phoenix Bridal Show and Daryl Bryant, Business Motivator & Owner of Total Entertainment.
As a bonus,  Wedding Coordinators/Planners can get a complimentary registration courtesy of the Sheraton Delfina Hotel.  Discount registrations are available for those in the Wedding Industry wanting to attend!

Call 805-322-4446 to reserve your seat (limited) or email to:

Monday, September 10, 2012

Are you leading or just managing your bridal company?

Leadership is about taking risks and overcoming obstacles. When Chris Evans, top speaker in the wedding circuit, left the wedding industry as a major bridal show producer, he decided to use his skills and teach wedding merchants ‘how to sell’ through workshops, seminars and more. However, there were a lot of obstacles in his way. This included a massive brick-and-mortar system of getting the word out to those in the wedding industry via direct mail and advertising costs. But he left his safe job and founded ‘Evans Sales Solutions, LLC,’ and stepped into the training and speaking circuit, changing the way many in this industry look at ‘sales and marketing.’

What is the key to assessing big decisions and overcoming obstacles that he used? He didn’t want to waste his ‘God-given talent’ of teaching and then regret not doing it. He would have regretted not joining the ‘speaking circuit,’ where he has met and trained thousands in the wedding industry to grow their businesses.

He had a clear vision of what he wanted to do, he knew the obstacles involved, set out to overcome them, knowing the whole time that there was a high failure risk. He didn’t want to be 80 years old and regret what he could have done for this industry. His theme every morning? ‘It’s a Bright New Day Filled with Possibilities!’

Will you look back with regret at what could have been in your wedding organization? Maybe you’ve owned your bridal business for a long time or been in an executive position for a few years, but are you leading or managing?

Leadership is about making the hard choices and living with the outcomes, good or bad. Managing is more about ‘not doing the hard things-keeping all running smoothly’ thus making sure employees, vendors and customers are all happy.

Sometimes though, the path to a greater success requires you to ‘rock the boat,’ to the point of tipping it over.

The first step is to: Know where you are going in this industry. Too many bridal companies start with a ‘passionate idea,’ and then ‘just survive the ride.’ They are not plotting their growth plan; they are doing what they’ve always done, hoping that it’s enough to get by for another day. If you are a leader, you won’t go for that.

Second step: Make a list of how you are going to make it happen! List the easy steps, and list the obstacles. By listing the obstacles, you can then go around them, through them, over them or simply get rid of them. Most obstacles are going to fall into the category of people, products or the structure you have in place. Ask yourself: Is this the right management team to get you where you want your company to be? Is your product on the ‘edge’ of what 18-36 year old brides are looking for? Is your company structured to handle the challenges that lie ahead (yes, they are there) on your path to growth?
This is where leadership comes in. Do you have the DISCIPLINE (consistency plus perseverance) or SELF CONTROL (the ability in the heat of the moment to take a specific action in the right direction) and COURAGE (Strength of purpose, to do your best and not swerve from your path) to grow your business?

None of these changes are easy. But that’s the difference between a leader and a manager. A leader says, ‘we are going a different direction and that means things are going to have to change.’ Your other option is to leave things alone and play it safe. But get ready, Chris won’t be standing next to you at 80, when you declare, ‘I could have done so much more!!’

Evans Sales Solutions/ Bridal Marketing Concierge, leaders in the wedding industry with support products, business training, sales & marketing techniques to grow your business. As a solutions-based and results-driven concierge we create opportunities to grow your bridal business sales and increase your profitability. Reach us by calling: 805-322-4446 or go to:

Friday, August 17, 2012

SMART Rules In Marketing Your Wedding Business

Do you know the steps to marketing your wedding business?  What do you need to put in the box? It's actually simple:  S.M.A.R.T.

What's in your Marketing Box?
S:  Be Specific. Don't be vague in what you are trying to get across to the brides.
M:  Create something that is Measurable.  Determine what the success factor is for that goal.
A:  Are you able to Attain the goal you set up.  Is it something you can accomplish?
R:  When setting up your bridal marketing goals, are they Realistic?
T:  Do you have a Time Frame in which to create and make this goal work?

To guide your wedding business marketing efforts, you need to understand how to take 'your passion' in this industry and make it a business that plays to the needs of a bride.   There are several ways to build your company through an 'Internet Marketing Strategy' such as:
  • Your website.  Is your website creating desire?
  • SEO:  Search Engine Optimization.  Is your company always striving to be at the top of the search engine?
  • E-newsletters, Blogs:  Does your company create items that make you a star in this industry?
  • Social media: Do you stay on top of your social media, putting your company as the connection providing help to the brides creating a dream wedding?
  • Your Database.  Are you able to collect and add to your database of couples looking to use your company?  Increase your brand circle, by reaching out to those reached out for you!
Tips to help you: 
1) In the book 'How to Double Your Wedding Business in 12 Months,' Author Chris Evans, shows you how to break down your goals and set up realistic steps using sales techniques that will support you as you go forward.   
2) ESSText is a marketing technique used to capture your next client by using a 'text program,'  through your SMART phone.
3) is a site that creates marketing videos to help take your marketing up a notch!  Each customized video can be placed on your website or used in your social marketing.

Marketing support with these items you can purchase through Amazon or at: 

OK, overwhelmed and need someone to do this for you?   Evans Sales Solutions can help you!  The Bridal Marketing Concierge team works to best suit our wedding business clients by providing them a range of full service marketing techniques and the 'training' needed to put your staff at the top for sales and service.  As a solutions-based and results-driven bridal marketing concierge in this fast paced environment, we help to grow your sales and increase your profitability.  Call 805-322-4446 or email:

Tuesday, August 7, 2012

Wedding Social Marketing Blue Print Surprisingly Simple?

Creating a social marketing blue print for your company can be incredibly hard for the #wedding business owner who is working constantly 'keeping the doors open,' and doesn't have the time to be on the computer and grow their business.  It's important to stay on top of the daily changes and updates in social marketing, so that your company is found easier.   Here are a few quick things to note when you are working on your blue print: 

1) Write click-worthy titles and descriptions for the bride to be
When it comes to writing titles for search engines, the first thing you have to know is this…you only have 65 characters to write your headline.  You could write the greatest headline, but if it’s over 65 characters, it will get cut off.   Try to create something that you know will interest the clients you want to come knocking at your door.
  • Front-load your titles with keywords – Since most people only scan the first 2 words in a title, try to a keyword in the front as much as possible.
  • Meet the expectations of the reader – Your title should click to a page that meets the expectations of the user.
  • Emotionally writing – Try to make your title an emotional call to the brides.   Use adverbs that will pull them in: Emotional words are; killer, FREE, amazingly, surprising, uncommonly, tempting, astoundingly  (make up your own?)
2) Keywords 
When you want to attract attention when it comes to ranking above the fold is with Google+
  • Google looks for the word you typed in, but sometimes also looks for synonyms or related terms. Any words appearing in boldface type in your search results are terms Google associates with your search terms. For example, if you search for [kittens] you might see the word cats in boldface in your results.
  • Adding pictures, creating a blog with keywords, add friends-- all support your going higher on the search engine.
3) Meta Tags 
These ideas are from Google.  The quality of your snippet (a small piece of brief extract: 'snippets of information') is important.  Using identical or similar descriptions on every page of a site isn't very helpful when individual pages appear in the web results— the short text preview Google displays for each web result — can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way).  Google wants snippets to accurately represent the web result. They (Google) will frequently prefer to display meta descriptions of pages (when available) because it gives users a clear idea of the URL's content.
  • The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. Google limits meta descriptions to 160 characters or less.
  • For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description.
  • Finally, make sure your descriptions are... descriptive.  Front load keywords that are relevant to the article. If you like formulas, ask “Who? What? Why? When? Where? How?” That’s a formula journalists use to report. It works equally well writing descriptions.
Remember, that you are in business!  While it may have started from your 'passion' and that should still be part of the business, you must continually take the steps to bring your company up to speed on social marketing.   Bridal Business Marketing Concierge is one who can help with that day-to-day social marketing.  Learn more about our internet marketing solutions 
Contact us: 
Evans Sales Solutions, LLC

Monday, August 6, 2012

Where Do Your Leads Come From?

Leads.  Definition: 'A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads (those getting married) are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity.'

Although this is not specifically a function of a website, is very important to have a way to collect leads on your website, so that, you can ask people how they found you and turn them into a sale!   Did they find you through  your twitter account?  How about Facebook?  Do you have your company listed on the 'hundreds' of social media links that can bring in those leads through your website?
You need the ability to effectively track the source of your leads regardless of whether they came. It's even better when you have your 'leads' automatically upload into a database, so that you can follow up on this!
Without having this type of information that you can review on a regular basis, it will be very difficult to track the effectiveness of any of your Internet marketing techniques or strategies. Being aware of exactly what is working and what is not will give you the information you need to make the kinds of decisions that will increase your marketing ROI and online profits.
Need help to do this? Many wedding industry businesses we work with were once frustrated with the quantity and quality of leads coming from their online marketing efforts.  Through our 'Bridal Business Marketing Concierge,' we help you with the following:
  1. Revamp your website design, content, and structure to convert visitors to leads
  2. Develop a social media marketing strategy designed to attract your target customers
  3. Develop a targeted video strategy to drive qualified visitors to your business
  4. Develop metrics and goals to measure & improve the effectiveness of your marketing tactics
and more......
Learn more about our internet marketing solutions (click here)
Evans Sales Solutions, LLC is an outsourced marketing concierge company for the wedding industry.  We operate to best suit our clients needs by providing a complete range of full service marketing techniques and business training.  As a solutions-based and results-driven concierge in today's fast-paced marketing environment, we help to simplify the process while growing their sales and increasing profitability.  805-322-4446

Thursday, July 19, 2012

Five Ways to Grow Your Business

Are you feeling stalled out in your business? Get to work this week, formulating your plan for growth. Take a look at these five suggestions to get started.

Customer Service Get a leg up on the competition by making excellent customer service your number one priority. If your client feels like you are doing everything you can and more to take care of them, they will want to tell everyone how great you are!

Expand Take inventory of your most popular services and add on accessories that make them even more attractive. Then add more services that are becoming popular in the marketplace. If you are not constantly growing and improving your product, you will eventually go backward as your competitors move ahead.

Quality Every product or service you put out there reflects on you, so make sure it is your best work every time. Attention to detail can seem like a dying art. Perfecting the little things goes a long way with clients, and word of mouth will spread quickly.
Team Put your goals in writing, then communicate them with your team, updating everyone weekly on the progress. You won’t believe how motivating this will be. Also, ask your team for ideas on ways to grow. Often, the best ideas come from those who are in the trenches.

Referrals Always ask your client if they know of anyone who needs your services, and ask them to contact them for you. This can be the quickest way to get new business. A warm contact is always more open than a cold one.

Now it’s time to roll up your sleeves and get to work. Business growth is possible; sometimes it just takes some rethinking, imagination, and hard work.
To learn more about growing your business, check out my book How to Double Your Wedding Business in 12 Months.  Find me on the web at for more tools to improve your business. While you’re there, sign up for a Bridal Business Boot Camp in your area!

This week, put on your thinking cap and strive for more!
Chris Evans

Evans Sales Solutions provides support for those in the wedding industry with training, seminars, products and wedding marketing concierge team.  For more information call: 805-322-4446 or go to

The ESS Team
  • Chris Evans - CEO, Motivation, Sales & Techniques Training
  • Rebekah Evans - Marketing & Sales, PR & Social Media Manager
  • James Mitchell - Internet Expert, Web & Design; Database Design
  • Vanessa Carroll - Copywriter & Marketing Content Manager

Monday, July 2, 2012

Gain an edge by developing one new habit—watching your wedding business competition.

You want to be better than your competition. You want to be viewed as the best in town. But how can you accomplish this if you don’t know what the competition is doing? The following activities will help you gather a well-rounded report on your competitors.
  • Visit their website to learn about marketing strategies, personnel, and future plans.
  • Visit their store to see their products, sales, and deals and get ideas for your own store.
  • Order their brochure or newsletter to understand how they are marketing themselves.
  • Sign up for their loyalty program to see what their customers receive from them.
  • Do an online search to find articles, blogs, and reviews.
  • Read their ads to understand their promotional patterns.
  • Like their Facebook page to get updates and see how they engage people in social media.
  • Ask around to find out what people think of your competitors.
The more you learn about your competitors, the better decisions you’ll be able to make. You can price your product more intelligently, learn what prospects like and dislike, and negotiate with an edge.

When you’re meeting with a prospect, you can tell them how your competitors are priced, what kind of customer service they offer, and what kind of reviews they are getting. With this information you can make them a better deal than anyone else and close the sale.

Knowledge of your competitors can help in numerous ways, but only if you keep up on it. You can’t base your competitive edge on information you gained last year, so be sure to stay on top of it weekly.

To get even more of an edge on the competition, order 12 Secrets Every Wedding Professional Should Know, and gain valuable tips from 30 years of wedding business experience.

Have a great week, and keep your eye trained on the competition!

Chris Evans

competition [ˌkɒmpɪˈtɪʃən]
1. the act of competing; rivalry
2. a contest in which a winner is selected from among two or more entrants
3. a series of games, sports events, etc.
4. the opposition offered by a competitor or competitors
5. a competitor or competitors offering opposition
6. (Life Sciences & Allied Applications / Environmental Science) Ecology the struggle between individuals of the same or different species for food, space, light, etc., when these are inadequate to supply the needs of all

The Bridal Marketing Concierge of Evans Sales Solutions, LLC is an outsourced marketing management company to support you in the wedding industry.  We operate to best suit our client’s needs by providing a complete range of full service marketing techniques. 
As a Solutions-based and Results-Driven Bridal Marketing Concierge we aim to support your company by leveraging our business relationships and access to unparalleled networks. We create strategic, specialized and customized plans to bring your business to the next level. 
We offer an encompassing assortment of marketing services, such as:  lead generation and tracking; campaign planning; market planning for the wedding industry; development and implementation; web design & development; search engine optimization and hosting packages; promotion & support on event planning (as designed); and,  support for advertising, graphic and printing options.
Office Phone:  310-400-6694
Cell /Chris: 805-428-3851
Cell/ Rebekah: 805-428-7693
Cell /James: 805-368-6292

The ESS Team

Chris Evans - CEO, Motivation, Sales & Techniques Training
Rebekah Evans - Marketing & Sales, PR & Social Media Manager
James Mitchell - Internet Expert, Web & Database Design
Vanessa Carroll - Copywriter & Marketing Content Manager

Tuesday, June 5, 2012

Resources To Grow Your Wedding Business

At the ‘Bridal Business Boot Camp,’ which takes place all over the country, or as the speaker at a wedding business conference, Chris Evans, wedding business guru, shares top secret techniques to support the growth of your company.  The resource page on the website: is set up to give you ideas (mostly free) to be the best in the wedding industry that your company can be.
The first selection by Chris to support your company is:
Aweber Autoresponder:  This autoresponder puts an online OR offline business on Auto-Pilot, by sending emails to your mailing lists.  It is used to automate my response to my mailing list, saving your company valuable time.

An auto responder is a very cool software program that allows you to enter a series of newsletters, e-mails or informational snippets, and then it delivers that information in whatever order and schedule you choose.  Autoresponders have helped many businesses is that it simplifies the follow-up of its mailing list members, even just to remind its members of their products or services. 

Evans Sales Solutions uses the Aweber Autoresponder, to send out messages every few days. When someone subscribes to our website, they will get an immediate response, after they have subscribed. Then it is set up to reach out to those interested at an interval of 2 to 7 days.

Within months of having our Facebook up, we have over 1000+ members.  Our blog is starting to ‘multiple’ by reaching out with the autoresponder to help branch out with our services.

It is used to remind our clients of our latest posts as well as to remind them of my offers of products and services, such as the new ‘BizEBride Mobile app, or the Wedding Watch Newsletter.’  Our team at Evans Sales Solutions, uses it to guide my 1000+ clients to the right resources that they want.

Aweber Autoresponder has been advertising for me, tirelessly, 24 hours a day / 7 days a week/ 365 days a year. It is always on Auto-Pilot.

The first step is to contract with an auto-responder service and set up an account. You can do that by clicking the link below.

Example: Once your account is set up (a five-minute process), you can begin creating a series of e-mails to send to the bride after the show. It’s best to keep each e-mail short and to provide some information about your company. Always close the e-mail by providing a way for the bride to link to you, call you, or register on your page. You will want to create 10 separate e-mails that will be sent to the bride after the show.
My experience shows it’s best to schedule your e-mails as follows:
  • One each day for five days
  • One every other day for the next six days
  • One e-mail 15 days after the show
  • One final e-mail 20 days after the show
When you meet a bride at the show, part of the registration process will be to record her e-mail address. On your registration form you should have an opt-in box where the bride can give you permission to send her e-mails. Be sure to keep these registration forms on file in the event that there is a question later. There are specific laws that govern sending e-mails to lists. The auto-responder service you choose will provide all the information you need, and by following its guidelines you will be in compliance with the laws.
After the show, simply enter the brides’ e-mail addresses into the system and they will receive the e-mails you set on the schedule you created. The final e-mail in the schedule should tell the bride-to-be that it is the final message she will receive. It’s amazing, but many times that’s enough to stimulate the bride-to-be to respond.

There are many different Autoresponder companies, however, we like Aweber best.  Aweber’s user-friendly user interface works well for newbies and even the experienced marketer. It is easy to maneuver between the options.
If you get your Aweber now, you will be able to:
  • set up unlimited campaigns
  • unlimited messages
  • spam checker
  • text or html-based messages
  • manage your subscribers
As an added bonus, Aweber has a referral compensation program as well, so you can benefit by promoting your Aweber, so when you sign up use Evans Sales Solutions, or CLICK LINK BELOW: 
1. Identify a target group you want to market to
2. Come up with at least 10 follow-ups emails
3. The first email is always to welcome your subscriber and with the download of freebies e.g. free report or e-Book
4. Write down the time intervals you want to send these emails
5. Once you got your Aweber account, copy and paste the emails into the message boxes
6. Remember to on the “click-tracking” so that you can know how many of your members have clicked on the links
7. Let it run and you go to sleep

Be sure to use the Chris Evans Link below and check it out for yourself or go to

Thursday, May 31, 2012

Wedding Business Expert given mission ‘Bridal Business IMPOSSIBLE’ in Orlando on July 9

Wedding Business Expert-Author, Speaker, Trainer--Chris Evans in Orlando!  Chris will teach you how to 'Double Your Wedding Business in 12 Months' at the Bridal Business Boot Camp! Join us on Monday, July 9 @ the Fairfield Inn by Marriott -Orlando Airport Hotel.

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Chris Evans
Bridal Business

July 9, 2012-Orlando:  Chris Evans, America’s foremost Wedding Business Expert, is given the "mission" of making the impossible-possible by teaching, training and motivating local wedding industry businesses to take their businesses to the next level on July 9, 2012 at the Fairfield Inn-Orlando Airport.

Chris Evans, speaker, author, business coach and master presenter uses the 30 years in the bridal industry to help thousands of wedding businesses, grow their companies—even in these uncertain times. On June 18-Chicago will hear speaker, author, business coach and master presenter, Chris Evans, who uses the 30 years in the bridal industry to help thousands of wedding businesses, grow their companies—even in these uncertain times.

The full day Bridal Business Boot Camp was created to help those in the bridal industry to learn skills to increase their bottom line.  Wedding Professionals will learn:

• How to stop chasing the bride and have them chase you with Attraction Marketing!

• Why Social Networking doesn’t work-and what to do about it!

• ‘There’s an App for that!’ Websites and techniques that save you time and money!

• Mission Impossible?  How to remake your bridal business for the new economy!

Chris Evans is a fearless entrepreneur and top sales trainer. He's never met a challenge he wouldn't take. Chris’ new mission: fix America's most desperate bridal businesses.... ready to change & grow…..Is it a Bridal Business: Impossible?  Never!

His background in the wedding industry includes top wedding entrepreneur, author, sales trainer and key note speaker and Chris entertains and trains companies with a hint of comedy from writing for the 'Jay Leno' show.  

Chris created the wildly successful Bridal Business Boot Camp in 2008, training thousands of wedding professionals to exceed their expectations in sales, grow their companies and learn valuable business techniques.' This intense business workout, will take them to the next level in sales and more!  Chris is also the Author of, 'How to Double Your Wedding Business in 12 Months!' and, 'The Secret of Sales Success.'

The Bridal Business Boot Camp is a full day event at:
Where: Fairfield Inn by Marriott Orlando Airport
Date:  July 9, 2012, Monday
Time: 9:00 am -3:45 pm

Registration is available by going to:  or call 805-428-3851. Tickets increase in price after: June 15, 2012, Seating is limited!