Leads. Definition: 'A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads (those getting married) are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity.'
Although this is not specifically a function of a website, is very important to have a way to collect leads on your website, so that, you can ask people how they found you and turn them into a sale! Did they find you through your twitter account? How about Facebook? Do you have your company listed on the 'hundreds' of social media links that can bring in those leads through your website?
You need the ability to effectively track the source of your leads regardless of whether they came. It's even better when you have your 'leads' automatically upload into a database, so that you can follow up on this!
Without having this type of information that you can review on a regular basis, it will be very difficult to track the effectiveness of any of your Internet marketing techniques or strategies. Being aware of exactly what is working and what is not will give you the information you need to make the kinds of decisions that will increase your marketing ROI and online profits.
Need help to do this? Many wedding industry businesses we work with were once frustrated with the quantity and quality of leads coming from their online marketing efforts. Through our 'Bridal Business Marketing Concierge,' we help you with the following:
- Revamp your website design, content, and structure to convert visitors to leads
- Develop a social media marketing strategy designed to attract your target customers
- Develop a targeted video strategy to drive qualified visitors to your business
- Develop metrics and goals to measure & improve the effectiveness of your marketing tactics
Learn more about our internet marketing solutions (click here)
Evans Sales Solutions, LLC is an outsourced marketing concierge company for the wedding industry. We operate to best suit our clients needs by providing a complete range of full service marketing techniques and business training. As a solutions-based and results-driven concierge in today's fast-paced marketing environment, we help to simplify the process while growing their sales and increasing profitability. www.EvansSalesSolutions.com 805-322-4446