Could two (2) words help you get more business?

by Shane McMurray

When asked “what words best describe your wedding” the majority of couple say Romantic, Simple and Traditional. While these are the top 3 choices of couples we surveyed in 2011, over 70% of the market focuses on two words, Romantic and Simple. We were able to determine that by focusing on these 2 words you can connect with over 70% of the market. Simplify put, start using the words Romantic and Simple in your marketing message and you’ll make a better connection with potential customers.

Here are the words that describe the type of weddings couples are having.

Beach	7%
Casual	25%
Destination	6%
DIY	19%
Elegant	27%
Extravagant	6%
Formal	21%
Fun	29%
Garden	15%
Green or eco friendly	6%
Romantic	45%
Rustic	9%
Simple	42%
Theme	11%
Traditional	35%
Unique	27%
Vintage	11%
Other	8%

 For more info, go to Evans Sales Solutions